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Suppose you are aware of the news happening in the video game industry. In that case, you will surely know that there is currently drama between the companies of Microsoft and Sony due to their disagreements over the possible purchase of Activision Blizzard by Microsoft.
A few days ago, Microsoft revealed that they had offered Sony an agreement that if the purchase were finalized, it would allow the Call of Duty franchise to be on PlayStation platforms for 10 more years; however, Jim Ryan, the boss from Sony, disagreed with that.
The problem with all this is that regulators continue to investigate whether the purchase of Microsoft would not affect competition in the industry. For this reason, the company continues to fight to verify that it would not take unfair advantage of the competition.
MICROSOFT RECOGNIZES THAT ITS EXCLUSIVES ARE NOT LIKE THOSE OF SONY AND NINTENDO
First thing in the morning, official CMA documents were shared with the details that Sony and Microsoft have shown in each case in the dispute over the approval or blocking of the Activision acquisition. Regarding what Microsoft exposes, the company insists that Xbox would not be taking an unfair advantage because, during the 20 years of its existence, it has yet to be able to keep up with the commercial level of PlayStation or Nintendo. Hence its acquisition strategy seeks to put the brand on par in an even-ground competition environment.
MICROSOFT BELIEVES THE ACQUISITIONS WILL HELP IT COMPETE WITH PLAYSTATION AND NINTENDO
One of the sections, specifically in 3.67, titled Sony, has more exclusive games than Microsoft, and many are better quality.
Sony and Nintendo exclusives are among the best sellers in Europe and worldwide. The company gives an example of the situation it is experiencing in the video game sector, where it has been difficult for it to stand out. With its exclusives to Sony and Nintendo productions: "exclusivity strategies are not uncommon in the gaming industry and other markets; participants have access to their content.
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Sony's exclusive content includes prominent titles such as The Last of Us, Ghost of Tsushima, God of War, and Spiderman. In addition to having exclusive content, Sony has also entered into agreements with third-party publishers demanding the 'exclusion' of Xbox from the set of platforms that these publishers can consider to launch their video games. Examples include Final Fantasy VII Remake, Bloodborne, the upcoming Final Fantasy XVI, and the recently announced Silent Hill 2. Nintendo's exclusive content includes franchises globally established and iconic brands like Super Mario, Zelda, Xenoblade, Pokémon, and Animal Crossing."
Subsequently, Microsoft points out that the reception and ratings of the PlayStation exclusives are much better than their own, with an average of 87/100 on Metacritic, while they have a record of 80/100. With this, the North American company seeks to demonstrate that its current strategy does not seek to affect the industry or its competitors but to obtain the boost it needs so that its gaming offer can be considered at the same level as that of Sony and Nintendo. However, it should be remembered that this position is close to the console sector.
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News related: Jim Ryan: Sony isn't misleading regulators about buying Activision Blizzard
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