An Italian bar offers free drinks for completing gaming challenges!

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Making a business popular and sustainable is an extremely complicated task, something that entrepreneurs will know very well. It is very important to have an original and effective marketing campaign that catches the attention of the target audience and the audience in general, especially in the age of social media. With this in mind, one bar hit the mark by using video games in its strategy.

According to reports, a bar in Rome, Italy, has a series of very particular and fun challenges that went viral in recent weeks. Specifically, the bar's consumers have the opportunity to get free drinks if they play and win in multiplayer games.

The owner just wants someone to grind their camos

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— Dexerto (@Dexerto) March 21, 2023

In one of the videos shared on social networks, we see a group of young people playing Call of Duty: Modern Warfare II, the new installment of Activision's popular franchise. In case they get a Nuclear, i.e. a streak of 30 kills, they will win free drinks.

In other footage shared on TikTok, we see youngsters trying to win in Call of Duty: Warzone 2.0, Fortnite, and Fall Guys. If they succeed in their mission, they will get free drinks. With this in mind, it's not uncommon to see people screaming with excitement along with their friends as they play games and try to complete challenges.

Of course, it is difficult to know how many people can complete the challenges. Perhaps, it is much easier to buy the drinks instead of trying to win a game in one of these multiplayer video games. In any case, and according to videos circulating on social networks, customers are having a lot of fun when they try to do the challenges.

Parece que o Forsetes e o Sath gostam bastante do Homem de Ferro

A photo posted by Level Up (@levelup) on Jun 30, 2015 at 7:39am PDT

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This is not the first time that a social establishment or restaurant has used games to attract its clientele. For example, a few months ago we told you about the case of a fast food stand that allows its customers to play Mario Kart games while waiting for their order to be ready. It sure is a very interesting strategy to bring more clients and some of them might have a great gaming experience for the first time.

Do you think you'd be able to get some free drinks at that bar? Let us know in the comments!

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