Netflix generated waves of criticism when it announced the end of shared accounts. However, all indications are that the company got its way and its strategy worked. Partly because of this, other services such as Disney+ may soon adopt this criticized measure.
During a call with investors, Disney CEO Bob Iger hinted that they will take action on shared accounts. He stated that they will update the terms of their service later this year, suggesting that they will go the way of Netflix. In addition, plans were revealed for one more price increase this year.
It looks like the days of shared accounts are numbered at Disney+
Iger revealed that in a few months they will change the subscription agreements, as they will add additional terms and adjust their sharing policies. In addition, they plan to implement new monetization strategies to the platform.
The executive stated that there is a significant number of users who share their password, but did not disclose an estimated number. Additionally, Iger revealed the first details of a new subscription plan, which will be accompanied by another price increase.
The company will offer an ad-free subscription that will give access to Disney+ and Hulu for $19.99 in the United States. This package will debut on September 6, and shortly thereafter, another plan will increase its prices.
For now, it is known that individual Disney+ subscriptions will increase in cost on October 12. The ad-free plan will go from $10.99 to $13.99 USD in the United States. It is not clear the scope of these adjustments and if they will affect users in other regions. As expected, subscribers are not happy with the news. So expect strong criticism from users in the coming months.
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